Email validation best practices and techniques is a multistage process filled with all sorts of tests and algorithms. Despite this, some entrepreneurs are afraid to implement it into their email campaigns as they believe it requires extraordinary technical skills. The truth is, email validation is quite straightforward within most platforms and has several significant advantages for your brand and marketing.

The most important reason to integrate email validation into your mailing lists is to avoid hard bounce rates and spam complaints that damage your reputation and lower your deliverability rate. Using email verification at the moment users sign up for your services or mailing lists prevents you from sending emails to invalid addresses that are likely to lead to high hard and soft bounce rates as well as spam complaints.

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When choosing an email validation service, look for a provider that offers multiple verification layers and is able to catch a large number of errors in the database. In addition, look for a tool that allows you to track the performance of your validation processes by providing email validation metrics, such as verification completion rates, email validation score, and more.

It’s also important to understand that, while email validation is essential for improving deliverability rates, it cannot guarantee deliverability by itself. In order to optimize deliverability rates, you must combine it with other strategies such as list cleaning and content optimization.