Social media is a necessary marketing channel, but it’s not a guarantee that you’ll see results. For every business that finds success on social media, others are spinning their wheels with no results. To make sure you’re maximizing your efforts, follow these Social Media Marketing Tips from the pros.

Create a focused message that’s on brand, relevant and resonates with your audience. This should serve as the baseline for all your future posts.

Social Media Marketing Tips to Boost Your Engagement

Focus on visual content, including videos and photos, that showcase your products or services. Studies show that visuals are more effective for increasing engagement on Facebook and Twitter.

Make your content personal and relatable, as this is what millennials and Gen Z consumers are looking for in the brands they purchase from. Showcase your employees and customers and make them feel like a part of the team.

Keep up with the ever-changing world of social media. Algorithm changes, lawsuits, and new features constantly keep marketers on their toes. Stay up to date with the latest trends and tweak your strategy as needed.

Use the tools available to your business, from analytics to monitoring, to keep track of your performance and KPIs. This is especially important if you’re a small or medium-sized business that doesn’t have the budget for a dedicated social media manager or marketing specialist. You can still get great results with a small team by leveraging free and low-cost social media management software and working with freelancers or interns.